Social Media Goals for 2023

Ready, get set, goals!!

Why should you set social media goals?

Growing a social media presence takes time, patience, and planning. When you set social media goals for your business, you gain more understanding about where your business stands and how you want your business to succeed. Without implementing a plan and tracking metrics, it’s difficult to know if your social media strategy is working and if you’re in the right direction of reaching your social media goals.

Social media goals are more than just growing your follower count or gaining the most likes on your posts. It is about building a strong presence and establishing a unique brand that will help your business grow in every aspect. 

Determine Your Marketing Objectives

Your social media strategy and content should be an extension of your marketing and business. When you establish clear marketing objectives, you can decide to implement specific strategies and track important metrics to measure success. 

Here are some questions you should ask when deciding on which social media platform to use for your business. When you know why you’re using a specific platform and how they can support your business, that is where the magic happens.

1. Why should you post on Instagram? Who are you targeting?

2. Why should you gain exposure through TikTok?

3. Why do you need to create a YouTube channel? How will that help your business?

4. Why do you need a Pinterest strategy? How will that help vs. photo/video platforms?

Establish Key Metrics 

Now that you’ve created objectives, you’ll need to identify key metrics that you will be measuring to ensure your strategy is effective. Key metrics can also be referred to as key performance indicators (KPIs). They are the measurements that you will be focusing on to measure success. 

Examples of key metrics you can measure:

• Traffic

• Subscriptions

• Views

• Reach 

• Engagement

• Impressions

• Follower Growth

• Click-through rates

Refer to your Existing Analytics

A social media audit is an important and necessary step in the goal setting process. The goal in this step is to make sure all the content you’re putting out there is effective, contributing to your business’ growth, and supporting your social media goals.

Set Realistic Goals

Once you’ve established your key metrics and objectives, you’re ready to set realistic social media goals. We recommend setting SMART social media goals for the best results.

• Specific: Be specific on what you want to achieve to track your success. Ex. Reach 10,000 followers on Instagram by the end of the year.

• Measurable: Your goal has to be measurable, which is why you have to determine your key metrics. Ex. Your key metrics is traffic.

• Achievable: You need to ask yourself if your goal is achievable by looking at your current performance. It should be challenging but still reachable. 

• Relevant: Is your goal relevant to your business objectives? Make sure your content aligns with your objectives.

• Time-Sensitive: What will your timeline look like? Is the deadline time-sensitive or will you give yourself more than enough time?

Measure your performance

Last but certainly not least, it’s time to track and measure your performance to see if it’s working and if you should continue or re-evalutate. Many social media platforms already provide you with analytics, which is crucial when you are collecting data. This last step is a key factor in knowing if your plan and strategy is working.